About
Workforce intelligence at every worker's fingertips.
Most workforce software is built for people at desks. Most of the world's workforce isn't. Retail, logistics, hospitality, care and field teams — on every continent — never log in to a portal, so they get a PDF, or nothing, and every question lands back on payroll.
Netto starts with the one document every worker already gets — the payslip — and builds outward: answers, fixes, and a fairer route to the money they've already earned. Delivered on WhatsApp, because that's where they are. Grounded and cited, because pay is not something to guess about.
Built for the worker. Paid for by the employer.
Where we are
Wherever there's a payslip and a phone
Netto is payroll-agnostic and country-agnostic by design: the delivery, the grounding and the citations work the same everywhere, and each country adds only its statutory rule set and its language. We're live with employers today and switching on new markets as demand arrives. Founded 2026.
The founders
Payroll depth meets product and AI depth
Lawrence Diamond
Co-Founder & CEO
Two decades building and running payroll, employer-of-record and workforce businesses across Africa, the Middle East and Europe. As CEO of a JSE-listed workforce group he was responsible for 15 subsidiaries and some 35,000 placed workers: the same frontline workforce Netto is built for. He went on to lead regional expansion and sales for three global payroll and EOR platforms, and has founded businesses in workforce technology and distribution. Deep operator networks across the UK, Africa and the Middle East, including the payroll bureaus and employers Netto serves.
Dr Ezra Carlson
Co-Founder & CTO
Three decades in engineering, digital transformation and technology ventures — leading innovation across operations, finance, procurement and HR within S&P 500 companies in Africa, Europe, Australia and the USA. Founder of Tracking Solutions; co-founder of CozyHomes; Founder & CEO of Nano-Nose, an AI-enabled health-tech platform.
What we believe
Three things we won't compromise on
- Work should be understandable. If you can't read your own payslip, something is wrong with the payslip, not with you.
- The AI should explain, never calculate. One invented number ends trust for good.
- The worker's side of payday deserves a system too.